The Entrepreneurial Leadership Instrument (ELI) measures your unique approach in four needs areas of the entrepreneurial process. By plotting one’s inventory on a two-dimensional graph, an individual can discover his or her own preferred blend of the four different styles represented in the entrepreneurial process. One’s largest quadrant on the graph represents one’s preferred or dominant style, while the percentages of the other quadrants represent supporting styles. The resulting blend of styles is one’s unique approach to entrepreneurial behaviour, ventures, and projects.
Each unique style reflects individual preferences for ways of thinking about and acting on opportunity. Some people prefer to think about opportunities abstractly (big picture), while others prefer to think about opportunities more concretely (details and precision). Further, some people prefer to explore opportunity, while others would rather exploit opportunity.
The ELI is much less formal and less prescriptive than many other assessments. It measures states, not traits. It is a tool to help an individual, team, or organization understand how to increase creativity and innovation—and ultimately success across a wide spectrum of entrepreneurial endeavours—in a supportive and complementary environment. One can be entrepreneurial in a broad array of settings including new venture, high growth, or small business entrepreneurship, social ventures, non-profits, corporate innovation teams, or community groups. Leaders and team members can use the profile to understand themselves and the needs and perspectives of their teams. No one profile, or style, is considered more "desired" than any other. All styles require creativity, each one contributing uniquely to the overall entrepreneurial process and innovative results. In the example to the right, we have the style of a person who prefers to approach entrepreneurship from the evangelical part of the process.