About the Instrument

About the ELI Creators

Dr. Mike Goldsby (mike@elprofile.com) is the Chief Entrepreneurship Officer, Stoops Distinguished Professor of Entrepreneurship, Professor of Management, and Director Emeritus of the Entrepreneurship Center and Program at Ball State University. He teaches creativity, innovation, and design in the University’s nationally ranked undergraduate and graduate programs in entrepreneurship. Ball State University’s Entrepreneurship Program and Center earned national rankings under his leadership, including: Top 20 in Business Week, Success, and Entrepreneur magazines; and Top 10 in U.S. News & World Report’s elite ranking. Goldsby has produced 35 refereed journal articles. He is also the co-author of Innovation Acceleration (Prentice Hall) and Design-Centered Entrepreneurship (Routledge). His research has been reported in many international media outlets, such as ABC, NBC, CBS, MSNBC, CNN, and the Associated Press. His study on entrepreneurship and fitness was covered by Runner’s World, Prevention Magazine, Muscle and Fitness, and Health Magazine, among others. His video series "The Entrepreneur's Toolkit" was released by the Great Courses, and is available on DVD, CD, and digital download. The Great Courses is a professionally produced series of lectures featuring the top 1% of professors in the country in their area of expertise.

Goldsby attained his undergraduate degree in business economics and public policy from the Kelley School of Business at Indiana University, his master's degree in economics from Indiana State University, and his doctorate in strategic management and business ethics from the Pamplin College of Business at Virginia Tech. While at Virginia Tech, he was awarded the Jack Hoover Award for Teaching Excellence. He is a member of many management professional organizations, and has served as vice president and a member of the Board of Directors for the United States Association of Small Business and Entrepreneurship (USASBE), of which he has received a distinguished service award. He also serves on the advisory boards of the Indiana Small Business Development Center, the Innovation Connector, the Ball State Entrepreneurship Center, the Ball State Industrial Design Initiative, and the Ball State Innovation Corporation. He has been a co-principal investigator of three major research grants: The Ball State/U.S. State Department Entrepreneurship Project for Afghanistan, the U.S. Navy/Department of Defense Military 2 Market Technology Transfer Program, and the Launch Indiana Initiative with the Indiana Office of Small Business and Entrepreneurship and Office of the Lieutenant Governor.

Goldsby’s current research interests focus on opportunity recognition and development, design, innovation, and applied creativity. He specializes in offering strategic guidance during times of creation, change, and growth. As such, he is a frequent speaker to companies, communities, and universities, and offers consulting and workshop services. In his spare time, Goldsby enjoys athletic pursuits, such as running, triathlon, weightlifting, rock climbing, golfing, hiking, skiing, swimming, and cycling. He has completed 25 marathons, including eight Boston Marathons, and enjoys training and competing in Ironman triathlons. He also enjoys travel, drawing, writing, and reading philosophy, American, world, and business history. With a wide range of interests and activities, he draws inspiration from accomplished polymaths such as Walt Disney, Thomas Jefferson, and Steve Jobs. His personal mission is to inspire others to pursue their opportunities, to become more self- sufficient in solving problems, and to increase personal productivity.

Dr. Rob Mathews (rob@elprofile.com) is the Director and Operations Manager of the Institute for Entrepreneurship and Free Enterprise at Ball State University. He is also an Instructor of Management in the Department of Management and Entrepreneurship Center in the Miller College of Business. He currently teaches the introductory entrepreneurship course, “The Entrepreneurial Experience”. Mathews has also led courses in market research, the business plan, entrepreneurial design, entrepreneurial decision- making, entrepreneurial consulting, management ethics, marketing for new ventures, and entrepreneurial finance.

In his role in the Institute for Entrepreneurship and Free Enterprise, Mathews maintains the Institute’s budget and leads faculty, staff, K-12, adult, and community entrepreneurial leadership and problem solving training and facilitation programs.

Mathews previously served as the Assistant Director of the Entrepreneurship Center in the Miller College of Business. His primary role was to mentor students on researching, compiling, writing, pitching, presenting, and defending new venture business plans. He also led student teams in entrepreneurial consulting projects. During his tenure in the Entrepreneurship Center, he led student teams in the Military 2 Market initiative between the Naval Surface Warfare Center, Crane Division and Department of Defense. He has also aided the Entrepreneurship Center in various outside partnerships. Mathews has also been involved in budget management, curriculum development, business community and advisory board relations, and led youth programs, Mini Society and EntrePrep. He served on the selection committee for the Blue Chip Enterprise awards. Mathews won the Entrepreneurial Support award in 2001 and 2006 for his contributions to the Ball State University Entrepreneurship Program.

Mathews earned his undergraduate degree in entrepreneurship and MBA in entrepreneurship and management of information systems from Ball State University. While earning his undergraduate degree, he received the Outstanding New Venture Plan Award. In addition, he holds a Doctorate in Higher Education. His research focuses are on ideation, creativity, entrepreneurial intentions, entrepreneurial talent, entrepreneurial leadership, innovation, and entrepreneurial education.

Rob is the co-author of Entrepreneurship the Disney Way and the co-creator of the Entrepreneurial Leadership Instrument. He is a certified trainer, facilitator, and consultant in the Simplexity Complex Problem Solving and Innovation Process. He is trained in Simplexity Applied Creativity levels I (Personal Integration), II (Team Integration), III (Organizational Integration), and IV (Train the Trainer), as well as having the designation of Professional Innovation Advisor (PIA). He is also a certified Gallup StrengthsFinder and Builder Profile-10 (BP-10; Formerly Entrepreneurial Profile-10), Myers-Briggs, DiSC, and Entrepreneurial Mindset Profile coach and facilitator. Rob is also a certified coach and trainer in the John Maxwell leadership system.

Mathews was part owner and Vice President of San Marco Realty, Inc. San Marco Realty, Inc., a retail home improvement business as well as a real estate company located in Marco Island, Florida. During his tenure in the business, he led a complete remodel that resulted in more than a 200% increase in revenues. Mathews was also owner and Managing Member of 67 Realty, LLC in Pendleton, IN, a retail home center and property management company, where he managed all strategic activities of the business, including marketing, finance, and seasonal procurement. Mathews was a finalist for the Hardware Retailing magazine's Young Retailer of the Year Award in 1999 and 2000, and his business was a finalist for True Value Company's Best Hardware Store in Town Award in 2008, 2009, and 2010. Mathews enjoys his family, golf, softball, attending sporting events, and church activities. He and his wife, Julie, have been married 22 years, and have two children, Nate (12) and Lindsey (9).

The ELI framework is based on the Basadur Innovation Profile, and is used with gracious permission from our friends at Basadur Innovation. Visit basadurprofile.com to take the Basadur Innovation Profile.